Question 4 Evaluation.

How did you use the media technologies in the construction and research, planning and evaluation stages?

To make sure we are successful in our project we used a variety of technology to ensure we had an outcome of high quality. We used a range of hardware and software to help create our aspired outcome. To create our outcome we used a range of technology such as a camera, Photoshop, green screen, IMovie, Pic Monkey and storyboard that. All of the above helped us create a successful media production.

To film our main production we used a DSLR Canon camera, this made our production, a music video, and have a higher quality, especially when comparing it with the quality of a digital camera. By using this camera we were able to also take effective images to use towards our ancillary texts in which we were making a CD cover and a promotional poster. This gave us an advantage as it meant we could take images in the locations we had filmed in. Additionally this made our images clear and sharp. By using a DSLR camera we could adjust certain setting on the camera to create effective images such as shutter speed and aperture. For example we used the shutter speed setting on the camera to take the background image of our cd front cover.

Once we had taken our images we manipulated them on Adobe Photoshop CS5, this therefore meant we could create unique images for our CD case. We used a layer blend tool to blend two images together this then we inserted into Pic Monkey to add the text and darken the edges of the product. We repeated this process for the back cover and inside of our CD cover.

We used https://www.picmonkey.com/ to add the text to our acillanary texts. We decided to use Pic Monkey because they had a wider range of fonts, some which realted to the military theme which we have used on our print artifacts. We also changed the colour of the text to a choice which fitted the theme.

To edit our production we used IMovie, we used this because it was simple to use but effective. It has a range of transitions which helped us create our wanted outcome. We used transitions such as overlay to help blend the shots together to avoid the excessive use of jump cuts. Although we used transitions such as fade and overlay we did cut our video clips down, and then put them into slow motion. This was featured at the beginning of our music video. We added an effect throughout the music video which was featured in the scene in the field. This added to the effect of having a military atmosphere which has helped support the meaning of our production; women empowerment.

Over each of the shots we have used a filter to help darken the footage. This is so the colours such as green, a military colour, is more prominent. This helped support the atmosphere and connotations of our music video. This ‘dusk’ theme is held throughout our media coursework.

To film the first question of the evaluation we used a green screen. This was used so we could add clips to the background from our music video to discuss and evaluate. By doing this we used two DSLR to film, as we aimed for this to appear like a press interview. We used studio lighting to ensure there was no dark shadows meaning it would be easier to edit.

Overall we used a wide range of technology to help construct our music video. We used media technologies to help with the research, planning and to produce our final production.